A Sneak Preview of Chip and Joanna Gaines New Home Collection With Target

Written By: Jaymi Naciri

Nine words sent shockwaves through the world of interior design this week: "Chip and Joanna Gaines reveal home collection with Target." If you love the Gaines >

"This November, Target will launchHearth Hand with Magnolia, an exclusive home and life>Target describes the collection as one that "reflects a modern take on Magnolias signature aesthetic with modern, >More than 300 items are included in the initial collection, including "tabletop dining sets, adorable vases and napkin sets, and other items of home decor," said the Today show, where the couple offered a sneak peek.

Chip Gaines himself weighed in on the Magnolia blog after the announcement, providing a bit more detail about, and insight into, the collection.

"Just as weve never created an exclusive line of product for a retailer before, Target has never done anything like this before either," he said. "Let me try to give you a visual: its like a little shop inside of Target. Jo keeps calling the look modern farmhouse, whatever that means. All I know is shes so excited about this collection that she wants to register for our wedding all over again."

If you cant wait until November, you can always check out Magnolia Markets online store for a range of products designed by the pair, many of which are featured in their Waco shop.



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